National Research Firm Decides to Determine Weekly "Idol" Winners

A national research firm announced today that it will conduct a series of studies during the “Idol” season to help it determine the weekly winners…

From the press release:

“HCD Research will provide participants with an identification number and direct them to a password protected website where they can vote one time, unlike the current process in which viewers can vote multiple times.

While viewing the performances, participants will indicate their perceptions of the contestants by moving their mouse from left to right on a continuum. The responses are recorded in quarter-second intervals and reported in the form of curves. Participants will also rate the contestants' performances on a scale from one to 10.”

To register for the studies, you can click here.

The results will be posted on HCD’s mediacurves.com website…